LinkedIn Photo Examples – DON’T DO THIS!


The first thing someone sees when they come
out to your LinkedIn profile is your profile photo. How does yours look? Hi I’m Jeri Walker, Career and Job Search
strategist and in this video I’m going to tell you what your LinkedIn profile photo
should look like. And just as importantly, I’m going to show
you what it shouldn’t look like. Now before we talk about what your profile
photo should look like, let’s take a look at what it shouldn’t look like. First up we have The Family Photo. I can appreciate a 3 generational Family photo
just like the next guy but unless you’re running a family owned business and that’s part of
your marketing strategy LinkedIn is not the place for it. That’s what Facebook’s for so keep your family
photos there and not on LinkedIn. Now what I’ve seen happen a lot is the next
one and that is The Afterthought. This is someone who has taken that family
photo or picture at a wedding or a birthday party or family reunion and they’ve cropped
out as well as they can the other parties and thrown this up as their LinkedIn profile
picture. Not a really good idea. Next up, and I’ve seen this a lot is the Ill
Sized. I don’t really have a whole lot to say on
this one other than it’s just sloppy. What you want is a square photo, always use
a square photo. LinkedIn says that 400 x 400 is the ideal
size, just make sure that it’s square so it fits correctly into that field. Now the cousin of the Ill Sized is The Fallen. I’m honestly not sure how this happens if
you’re paying even the least amount of attention to your profile picture this should never
happen. This takes the phrase “I’ve fallen and I
can’t get up”, to a whole new level because you will see your career opportunities fall
if you can’t make any more effort on your profile photo than this. And I have seen a lot of these lately. Next up is The Face. I assume that this is just another example
of a really bad cropping job that she had to zoom in so closely to get something out
of the picture that it ends up looking like this. This is not best practice in fact I don’t
know that this is much different than this because this is exactly what I think of whenever
I see one of these face shots And then the exact opposite of The Face shot
is this one and that’s the Mini-Me. You don’t want to have your photo so zoomed
out that you can’t even tell who this person is or what they look like. Remember a lot of times recruiters are on
their mobile phones and something like this kind of a picture is going to be extremely
small on a mobile phone so don’t zoom out too far. The next one is the one that I call The Mugshot. I have actually had several clients when I
first brought them on that I honestly was a little hesitant to work with them based
on their photograph. They were extremely pleasant people but you
sure could not tell by their profile photo. Now the next one is what I call The Chameleon. Be very aware of what you’re wearing, what
your background is, as well as the color of your hair. Make sure that you don’t have a mono chromatic
type of photo where you really can’t even tell where your clothes began and the background
begins, or your hair begins and the background begins. It can look very awkward, make sure you’re
paying attention to that. Now this next one is what I call The Glamour
Shot. LinkedIn is a professional networking platform. Now of course this is all relative. If this individual makes their living as a
model or makeup artist, or some type of creative then that’s fine but I do not want to see
this type of picture for somebody who’s applying for say an engineering position or an accounting
position. That’s not okay. And the next the one I see quite a bit. It’s similar to the mug shot but instead of
just looking unhappy she looks downright scary! I would not want to hire this person. She looks like somebody that I would not want
to manage, I would not want to work with just based on her expression. This is one that I see a lot when people take
photos outside. They may be squinting because it’s bright
outside so be aware if you do decide to take an outdoor picture. Make sure you’re taking that into consideration
and don’t squint. Now that said, that doesn’t mean put on sunglasses
just make sure that you’re not looking like this person! When I see these types of profile photos,
the message I get is….”I don’t want to make the effort to do it right, so let
me just throw this photo up in my profile.” That’s not quite the impression you probably
want to make on a potential employer or customer. Be honest, does your profile picture look
like any of the ones that we just looked at? Comment below “Changing it!” if you plan
on changing it! Now if your photo is good but it’s more
than a few years old and you no longer even resemble the person in that photo, it’s
probably also time for an update. So, the basic guide to your LinkedIn profile
photo is you want a head and shoulders shot, you want to look professional, and you want
to have a warm smile. You don’t have to get a professional headshot
done for your profile photo. All you need is a decent camera on your phone,
a neutral background, and some lighting on your face. Just crop the photo at about the shoulders
or chest height and you’re done. Now if you don’t currently have a photo
because you’re self-conscious or for whatever reason you aren’t comfortable with having
your photo out there, I do encourage you to reconsider. LinkedIn has said that you are 21 times more
likely to have your profile viewed if you have a profile picture so you’re really
hindering yourself if you don’t have one. Plus, people are going to be more likely to
connect with you if you have a profile photo. And also, be sure to adjust your privacy settings
so people can see your photo—it doesn’t really do much good to have a profile photo
if you’re not going to allow anyone to see it. I hope you appreciate the importance of having
a professional looking LinkedIn profile photo. If you need a little bit more help on LinkedIn
you can grab my checklist just to be sure that you’ve done the ten basic steps that
LinkedIn wants you to do to complete on your profile. I hope you liked this video, please give it
a thumbs up and subscribe to my channel to get more career and job search help. Thanks for watching, I’ll see you next time.

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